Herman Miller Gaming Campaign
The brief
We challenged preconceptions of gaming gear through an engaging digital campaign that showed
how ergonomic chairs can improve a gamer’s focus and performance.
MY ROLe
Art direction, storyboarding, shot lists and collaborating with a production agency for casting,
styling, props and locations.
Passionate Gamer
A gaming enthusiast who knows the health cost of long sessions — and is always seeking balance.
A sociable streamer with bold style and a colourful, memorabilia-filled room that reflects their youthful energy.
Relentless Gamer
A dedicated gaming athlete, relentlessly chasing wins and constantly pushing to level up their performance.
A focused gamer who strips back distractions for peak performance. Their well-lit setup, glowing with soft magenta, rejects gimmicks and clichés in favour of clarity and calm.
Design-Led Gamer
A design-conscious gamer who invests in quality pieces that reflect their style and values — built to last, with a story to tell.
With a keen eye for design, this gamer prefers a setup that blends in. Natural light highlights a calm, refined space that fits seamlessly into a more mature home.
